If you haven’t read Marty Neumier’s book ZAG, the best advice I can give you is to leave this page and immediately go find one of Neumier’s books. Both ZAG and The Brand Gap represent milestone moments in my own understanding of how marketing works best. In ZAG, Neumier suggests creating an “onliness statement” for your product or company. Here’s how it works:   Our brand is the only _______ that _______. That’s it. Fill in the blanks however you see fit. For example: We are the … [Read more...]