Plenty of experts have reported on and provided suggestions about how to respond to new regulatory requirements and best practices that have popped up in direct selling over the past two years. One of those best practices is the creation of a strong and distinct customer program, in which a customer would be allowed and encouraged to purchase products and, in most cases, receive a discount without having to become a distributor and have the ability to earn income. My thinking on this is… why … [Read more...]
8 Reasons Your Promotions Don’t Work (and what to do about it!)
As you know, direct selling is a very promotionally driven industry (and I mean that in every sense of the word). And unfortunately, I am seeing so many of our companies falling short in their own promotional efforts. This is why I want to talk through some of the most obvious areas that I feel need to be addressed, and encourage you to take the necessary steps to overcome these mistakes quickly and correctly. I recently shared these ideas in a featured article for World of Direct Selling, … [Read more...]