If your company is like most, your annual event happens in July or August. That means it’s coming up soon, and you’re busy trying to get more attendees. You know what the best tools are to promote your event? Quotes, impressions and testimonials from your 2017 attendees. People want to know what’s in it for them. They want benefits, specific benefits.   How to Acquire Testimonials Ask Reach out to attendees via whatever channels you can … email, social media, newsletters, … [Read more...]