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Does Your Target Audience Really Want It?

May 30, 2017 by Strategic Choice Partners Leave a Comment

Does Your Target Audience Really Want It?

Benjamin Franklin once said, "Our necessities never equal our wants." Which is exactly why the first and most important question of great marketing is NOT "do they need it?" Many a well-intentioned yet shamefully-confused marketer has started with a concept he thought was a need of a certain group of people. It's why that first question is "Do they WANT it?" No need. We're talking about "want" here. If you're not clear on who it is you are serving, and how what you have satisfies them, you … [Read more...]

Filed Under: Marketing Tagged With: assess audience, assess product, clarity, deliver, needs, product, questions, target audience, wants, wants vs. needs

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