The next time the strategic planning season is upon you, don’t do what most smart, well-meaning people do. My experience has shown me that most people confuse the words “strategy” and “wish.” They’ll bellow decrees of how 2018 will be the year we increase sales, or boost recruiting, or retain more customers. Sounds great; who doesn’t want to do any of that stuff? But it’s not a strategy. Difference Between Wishes & Strategy Wishes usually encompass only the “what.” They answer the … [Read more...]