Historically, direct selling companies focus their video efforts on prospecting videos, product training, comp plan explanations, testimonials and the like. And these videos are still relevant and needed. But Clark Diemer, head of Diemer Marketing Group and Associate of Strategic Choice Partners, is encouraging direct selling companies to think way beyond the normal video. Social media is now catering to video, making it the most impactful medium available. And direct selling companies … [Read more...]