Here’s a familiar story: Your business has entered a period of decline in sales and recruiting. After a period of years of solid growth in sales and sales force numbers, the momentum has not only stopped but appears to be working in reverse. The management team pulls out all the stops using various promotions and incentives that have worked in the past to stimulate sales and/or recruiting. These tried and true “get back to basics” promotional techniques mean that the company is spending more … [Read more...]