I finally experienced the real, most fundamental benefit of social media for direct sales companies. It’s not prospecting. It’s not retention. It’s not recruiting. It’s brand awareness, in its simplest form.   Brand Awareness in Action A while back, while scrolling through Facebook updates, I noticed one of my high school friends touting their love for a certain direct sales company. A day later, another high school friend posted a similar message for the same company. … [Read more...]