Marketing for a direct sales company is a funny thing. Countless are the stories of companies within our fair industry who have welcomed an executive of the highest marketing pedigree with vast experience outside of direct sales, only to escort them out in short order, noting, most often, their lack of experience within direct sales. The very promises that allured us to them in the beginning (e.g. establishing a brand, updating our packaging, increasing awareness, incorporating true market … [Read more...]