If you use Facebook for your business, there are some changes that are about to happen. Sadly, these changes will probably put a hiccup in your planning process, but they are better to know about now than not at all. Earlier this year (2017), Facebook made some updates in an effort to improve its ability to measure real-time signals to make sure what YOU are sharing is authentic information. According to Facebook, these updates were made to stop the false news epidemic that has infected … [Read more...]
The Real Benefit of Social Media
I finally experienced the real, most fundamental benefit of social media for direct sales companies. It’s not prospecting. It’s not retention. It’s not recruiting. It’s brand awareness, in its simplest form. Brand Awareness in Action A while back, while scrolling through Facebook updates, I noticed one of my high school friends touting their love for a certain direct sales company. A day later, another high school friend posted a similar message for the same company. … [Read more...]
How to Use Your Social Media Platforms for Lead Generation
Lead Generation Specialist JF Media LLC Your social media marketing platforms can be more than just about increasing brand exposure. Imagine if you could reach more of your Facebook followers, and have them share your opportunity with friends and family consistently. How many new organic leads would that generate? Imagine if you could reach influencers online who have large followings, and be able to convert them and then ask them to share your opportunity to their followers consistently. … [Read more...]