How has the beginning of 2019 been for you? As we enter the halfway point of 2019, it’s only natural to reflect on what we’ve accomplished so far, where we’ve fallen short of expectations, and what happened that we never saw coming. Every year is filled with its share of blessings and surprises.
At the same time, in many ways, the first part of your year can look just like the last part of your year if we aren’t careful. Which gets me thinking about resolutions.
- Do you only make resolutions at the beginning of the year?
- How often have you had the same resolution you had the year before?
- How much progress have you made on the resolutions you set at the beginning of 2019?
- Do you even remember them?
- Are they even relevant any longer?
“Resolutions” Are Different Than You Think
This year, I took a slightly different approach to my resolutions for direct selling, only because I’ve personally had a shift in what I think a “resolution” actually is. You see, I’ve been confusing resolutions for goals. I’ve used the words interchangeably. And that’s really not what a resolution is intended for.
Goals are vitally important, and we all need them. But they have to do with what we want to accomplish. They are an end, not a means. “I want to lose 20 pounds; I want to generate $10 million in revenue; I want to get promoted to Vice President.” These are all great goals.
But they’re not resolutions.
A resolution has more to do with your actions, your methods, your habits. A resolution has less to do with what you will accomplish or the results, and more to do with the activity you will commit to, regardless of the results.
In addition, resolutions sometimes have just as much to do with challenging yourself for the sake of challenging yourself as they have to do with a big goal or accomplishment. For example, this year, one resolution I had was to only read books I already owned. Sounds silly, but as I looked at my shelves filled with books bought with lots of hope and promise, but never actually read, I realized that there was some odd behavioral thing underlying all of that I probably needed to address. So, that’s what I started doing this year. Just for the heck of it.
So, where does this leave us? Glad you asked. Since we are approaching the halfway point of this year, I’m going to offer true resolutions for our beloved industry to help us finish the year strong. I want to challenge us to either begin new habits or stop old ones. I want to have a little fun with it, too.
Direct Selling Resolutions for 2019
Here are a few suggestions on how direct selling companies can change behavior instead of just meeting goals. The purpose of rethinking our resolutions is to produce long-lasting habits that stick around beyond 2019.
Brett Duncan, Co-Founder and Managing Principal of Strategic Choice Partners, lists out nine resolutions for the direct selling industry to commit to for the rest of 2019 in his guest article on The World of Direct Selling titled, “9 Resolutions for Direct Selling Companies in 2019.” Be sure to read the full article.
How to Address Company Habits
Want to uncover the real issues behind why your company struggles to follow through with resolutions? We’re working alongside many direct selling companies, helping them create habits that last and incorporate tools that help. We’d love to help you, too.
Contact us now, and let’s schedule some time to discuss your company and its best next steps.
About Brett Duncan
Brett is a founding partner with Strategic Choice Partners, and an experienced executive specializing in marketing, communications and digital strategic consulting.
He worked for his first direct sales company two days a week while still in college packing shipments in their warehouse from 5 until midnight. He began at the entry level of the marketing department at AdvoCare, International in 2002, rising to the position of marketing manager before he left in 2007. In 2009, he joined Mannatech as Sr. Director of Global Online Solutions. He was then promoted to Vice President of Global Marketing in 2011.
Learn more about Brett on his bio page, and contact us at info@strategicchoicepartners.com if you’d like to discuss how Brett and SCP can help your company.
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