Operations & Sales Program Leadership
Colby represents a unique expertise in his ability to improve and oversee a company’s overall operational approach, while offering the distinct needs to effectively run the operational aspects of the sales function specifically. Colby excels in partnering with new and young companies to help them launch and grow, while also bringing a wealth of experience from working in recent years with large, fast-growing direct sales companies.
Colby is a highly accomplished senior executive with over 25 years of experience in the direct sales industry and consumer products packaging goods (CPG). Renowned for his strategic acumen, he specializes in spearheading creative initiatives that drive growth for both the company and the salesforce. Colby is well-known for effectively designing processes, systems and methodologies that support the growth of new and existing companies. He’s garnered recognition for launching startups, supporting the growth of new and existing companies through adept systems and processes, organizational structure enhancements, leadership development, sales planning processes, and achieving business targets even in dynamic economic conditions.
With a solid foundation in operational leadership and strategic transformation, Colby has successfully steered the day-to-day operations of prominent companies such as Green Compass Global, Color Street, Pink Zebra Home, and Gold Canyon, with annual sales ranging from $30MM to $600MM. His leadership style is marked by strategic foresight, transformational leadership, and an unwavering commitment to driving operational excellence.
Colby excels in designing and implementing comprehensive sales programs, establishing key performance indicators to measure success, implementing and reviewing sales performance, and ensuring organizational structure.
Areas of Expertise
- Strategic Development
- Sales Planning and Operations
- Promotions and Incentive Design
- Compensation Plan Support
- Organizational Structure
- Operations Leadership
- Fractional Executive
It was a privilege working with Colby, whose leadership style seamlessly blended professionalism with genuine camaraderie. His unwavering support, mentorship, and approachability created a positive work environment that everyone felt, which also made every day enjoyable.
Colby’s ability to navigate challenges with grace and provide clear direction contributed immensely to our success. Beyond the workplace, his friendship has been a source of inspiration and encouragement, reflecting his exceptional character both personally and professionally.”
I’ve first known of Colby through his past DS experience. When I found out he was joining my former company as the SVP, I was thrilled. His knowledge for executing strategy for the field gave me the direction I needed on a daily basis to run my team of over 45,000.
His experience in growing a company , growing teams and teaching us how to strategically build the field is unparalleled.”
Colby is a thoughtful, entrepreneurial and extraordinarily supportive operations leader. He’s extremely customer focussed be they internal or external. He has helped facilitate explosive organizational growth while minimizing risk by cheerleading the various service organizations under him without friction.”
*This person may have been working for a different company during their engagement with SCP.