Sr. Managing Principal
Alan Luce is a veteran direct seller and senior management executive at major companies like Tupperware and PartyLite gifts.
He was the founder & CEO of Dorling Kindersley Family Learning, which became a $40 million business in its first 4 years. Today he’s a consultant to more than a hundred direct selling companies, from start-ups to major powers such as Princess House, Avon and Amway.
An expert in compensation plans, startup strategies and sales management programs, Alan sits on the boards of numerous direct sales companies. His many honors include induction into the Direct Selling Association Hall of Fame and the Direct Selling Education Foundation’s Circle of Honor.
“When I set out to build Tyra Beauty as a multichannel social selling company, I knew I was going to need some serious help from experienced direct sellers with an impressive track record to help me build my dream company. My team and I excitedly chose to work with Alan Luce and other talented members of the Luce Murphy Fong team (now known as Strategic Choice Partners). From designing our compensation plan (and Alan acting as supportive college professor and personally giving direct selling newbies on our team many in depth, super informative and fun teaching sessions on how to calculate commissions precisely), to advising on the development of our business plan and assisting our team with smoothing out soft launch operations, they have been there with practical advice, good counsel and an “always willing to pitch in” attitude. We value our relationship with Strategic Choice Partners! And Alan, I truly appreciate everything you and your team has done and continue to do to make my fantasy, dream company my successful, realized company!”
Alan has really become a partner with us. We needed some guidance to manage our business plan, map out a best practices strategy, build successful leaders and ultimately grow our business. I am forever grateful to him for his guidance and expertise.
V.P. Sales/Managing Director
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